Sony Ericsson will focus on Smartphone in 2012

Recently Sony Ericsson mobile phone manufacturers stated that the company would focus entirely to the booming smartphone market. As such, they will be dealing directly with competitors such as Apple, other smartphone manufacturer specialized.

Sony Ericsson smartphone

This step also reiterated the importance they relate closely with Sony, although some recent reports say that the Japanese electronics company is preparing to have a Sony Ericsson entirely.

In the company's official statement on Friday (October 14, 2011), the step they are to focus on a smartphone will be conducted in 2012. On occasion, they also reported that the performance of the company began re-print profit, which amounted to 31 million euros. Higher than firm predictions.

Of lift, 80 percent of all sales achieved by Sony Ericsson is a smartphone sales. In the last quarter, Sony Ericsson claims, their Android smartphone market share reached 12 percent globally.

However, Sony Ericsson's long road to become a full smartphone manufacturers are very heavy. Not to mention they also have to deal with Apple, which recently made the user was forced to queue in a number of stores worldwide to get the iPhone 4S.

When Apple was successful, Sony Ericsson has a number of disadvantages. Fortunately, once they focus on the production platform Google Android-based smartphones, they began to regain profits.

In last quarter, a joint venture between Sony and Ericsson was successfully marketed 9.5 million mobile phones (including smartphones and feature phones) and get a 33 percent increase compared to the previous quarter. Their own sales in Asia soared, especially in Japan.

"From the sales side, and pretty good quarter. But in terms of revenue, its performance is not that good," said Morten Imsgaard, analyst at Sydbank, quoted by Reuters, October 15, 2011. "The company still needs to improve this side to increase operating profit," he said.

Sony Ericsson also stated that they seem to still be under pressure from the company's profits due to declining profits from the sale of mobile phone features. And although the conditions in the market is very competitive, but the decline in global markets is likely to complicate them.