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| Smasung Smart TV |
This time, Samsung in collaboration with ITV to provide ITV Player applications for the Smart TV products, Samsung Smart TV.
This step is to anticipate its rival, the BBC is a commercial broadcaster to launch media applications on the Samsung Smart TV Store.
"We want give choice to the audience to watch the ITC Content On Demand in their homes," said Online Product Director at ITV James Micklethwait.
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| ITV player |
"Connected TV has come a year ago, which is why we are excited to partner with Samsung to launch the ITV palyer for Samsung Smart TV platform," he continued.
This service has just changed to provide more content for its viewers, such as accessing streaming applications such as YouTube, MUZU.TV, BBC iPlayer and BBC Sport applications connected with the Samsung Smart TV.
Consumer Electronics vice president for Samsung UK Robert King adds, "The audience is no longer restricted to watching the quality shows they like," he concluded.
ITV player is now available for download via the Samsung Smart TV Store.
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