Solutions customer experience from Oracle software companies

customer experience

Oracle software companies see a big opportunity in marketing solutions customer experience. The solution is expected to provide a challenge for companies in analyzing the required targets.

Senior Director of Product Management CRM Oracle JAPAC Relwani Chandru pointed out, in the Asia Pacific region, except Indonesia, the country most likely to the Philippines, Malaysia and Thailand.
These country has great potential and it is seen from the large population and high penetration of smartphones.

"The trend is growing adoption of customer experience. Geographically, Indonesia has large cities and small towns that contain a variety of customer habits," he said, as quoted from okezone.

"customer experience is very important, rather than being just a buyer but what about after the purchase. Is there a complaint or not and how to respond. This is called the Customer Experience. Trends in Customer Relations Management leads to here, so we created the CX," he added.

Relwani argues, changing customer habits is a challenge for companies in target markets. Companies should provide the right content to the right consumer segments, such as credit card market.

In addition, companies must understand the various communication channels such as Facebook and smart phones. It is useful to analyze customer needs.

"A lot of competitors from outside come to Indonesia. For local companies the question is how to understand the Indonesian market with better market share," said Relwani.

To overcome these challenges, Oracle provides a set of solutions that can be selected individually or as a complete package. The solution is claimed to be used by companies to target market accurately, ie Siebel, Fatwire, ATG, Endeca, Siebel and InQuira.