From the design side, the Xperia ray comes with a 3.3 inch scratch resistant crystal, thickness 9.4 mm with a weight of 100 grams. By design, the
"Xperia ray can attract the attention of consumers looking for a combination of attractive design and rich feature phones," said the head of Marketing Sony Ericsson Indonesia, Djunaidi Satrio after product launch at Plaza Bapindo, Jakarta, Friday, October 7, 2011.
Djunaidi added, Xperia ray more comfortable because it can be used with one hand. Xperia Ray smartphone is claimed to be high. This product also comes with a reality display with a mobile Bravia engine.
In terms of features, Xperia ray comes with a Qualcomm Xperia Ghz have used more than 745 products and platforms are increasingly android Gingerbread 2.3 supports access speeds.
Xperia ray phone features 8.1 megapixel front camera that lets users get the best picture quality with a resolution.
Exmor R sensor makes the image remains sharp even in dark light conditions. "Xperia ray version also allows HD video capture," he added. Djunaidi stressed that the Xperia ray is more to the side of beautiful designs that are part of lifestyles trend.
According to him, now people have mobile phones not just to communicate, but it's a lifestyle that shows the dynamics of its users. Xperia ray present because there is market demand for a product that gives experience a different lifestyle.
Sony Ericsson Xperia Ray is equipped with an usher inside Facebook users a unique experience to interact socially more thoroughly. More complete with the services android market can download more than 250 thousand applications as well as data packets. This device is relevant to the condition of Indonesia with equipped with a local application.
He added that Xperia ray provides an option to consumers with the same class but have different capabilities and features, although side he accommodated his lifestyle in this device.
Xperia ray segmentation is the middle class who have a taste of lifestyle. "More suitable to women, and who have a lifestyle," he said.
Sony Ericsson Xperia ray comes with AXIS package that delivers data packets completely unlimited for 1 month. "We're not lying, truly unlimited diving one month," said Director of Sales AXIS, Syakieb Sungkar.
Xperia ray released at a price of 3.1 million Rupiah, and as an added value, each holder of a credit card and debit card of Bank Permata is given a special price, just 2,49 million Rupiah.